Samsung + Zlatan - What's Next?
Concept, manifesto and art direction for Samsung's collaboration with Zlatan Ibrahimovic. Creative campaigns to come.
What's next? At Samsung we're used to the question and used to answering it, because that’s what moves us ahead. Pushes us to question why a phone needs borders. Why a TV should look boring turned off, when it could look like a piece of art. And why you shouldn’t be able to add laundry after the washing has started.
But we’re not the only one’s doing the answering. The questions surrounding Zlatan Ibrahimovic never ends, and he keeps answering them in ways that makes everyone gasp. Can a 6' 5" striker really dribble? Can he get back from that injury? Can someone with his background really be captain of the national team? You bet.
But when you are used to always giving the answers, you might need to find inspiration in your equal. Someone who will push you to an even higher level. So now together, Samsung and Zlatan will answer “what’s next?” in ways never seen before.
Stay tuned for some exciting things to come in the continuing collaboration between Zlatan and Samsung.