Samsung - Feel the Sound
Everyone who has watched a movie with the sound off knows the difference it makes for the cinematic experience. This means that almost 500 million people, suffering from hearing loss, are excluded from experiencing movies as they were meant to be.
But there are sounds that even deaf people can experience. If the frequency is low enough and the volume high enough, we feel the sound with our bodies - not our ears. This means that every movie could quite easily have an alternative soundtrack adjusted for hearing impaired people.
To lead the way, Samsung teamed up with the award winning sound engineer behind the movie “Let the right one in” to create a truly horrifying sound experience for people who can’t hear.
Almost 3 minutes of coverage in P1 Kultur (public service)
Selected coverage: Dagens Nyheter, Moviezine, Sveriges Radio - P1.